Most tradies' websites only show up for one search in one city — so the calls dry up the moment a customer's in the next suburb over. We build out the location pages and service pages that catch the people Googling for your trade across every area you cover, so the phone keeps ringing.
Most agencies sell you "an SEO package" and run a script. We pick the two levers that actually move trade rankings — location pages and service pages — and we build them month after month.
One page per suburb you actually work in. Hyper-local content that signals to Google "this business covers this area properly" — not the usual list-of-suburbs-in-a-footer that ranks for nothing.
One page per specific service. Customers don't search "electrician sydney" when they want a switchboard upgrade — they search for the switchboard upgrade. Each service page captures that intent and stacks topical authority for your head terms.
Most tradie sites have one homepage targeting one city, with every suburb name jammed into a list in the footer. That tells Google nothing. To rank for "your trade in Randwick", you need an actual page about Randwick — with real Randwick content.
Each location page we build follows the same anatomy, tuned to the search intent for someone Googling your trade in that suburb. Multiply that by every suburb you cover and the cumulative authority compounds back into your head terms too.
Nobody types "electrician sydney" when they want a consumer-unit replacement. They type "consumer unit replacement cost" or "switchboard upgrade sydney". Each service deserves its own page — because each is a different search, with different intent, and a different page is the only way to rank for it.
Building these out also stacks topical authority. Google sees you cover the whole field properly — switchboards, EVs, lighting, fit-outs, safety — and your head term rankings lift as a side-effect.
You've probably paid for SEO before and seen nothing. Most of the time that's because the agency was a web design shop that bolted "SEO" on as an upsell. We come from the opposite direction — SEO-first, websites second. That means every page we write, every link we build, every schema element we add is there for one reason: to get you ranking for the searches your customers run.
We can keep you moving at a steady pace forever, but the best results come when you front-load the work in the first few months. More pages out the door early means a faster ramp-up, more search-engine attention, and you start seeing results sooner. That's why our quarterly plan stacks bonus pages into month one.
Monthly = pages, schema, a written report. That's the base offer.
Quarterly = same pages, same report, plus the stack of extras
below that actually move the needle. Slide to set your budget — pages scale at $100 each.
Same pages, same report — plus the whole stack of extras below.
Just the pages — no extras. Cancel any time.
Each page = one URL (~600–1,200 words), full schema, internal links. Need a custom volume? Email us at [email protected] and we'll quote a custom retainer.
SEO compounds. The pages you publish in month one are still earning rankings six months later — but they need that head-start to start earning. When you commit quarterly, we ship bonus pages in month one (without slowing down the months after), so Google has more to index sooner.
More pages indexed early means more chances to rank, more internal linking strength, and faster topical-authority signals across your whole site. Most clients see their first ranking lifts in week 8–10 on monthly — and week 4–6 on quarterly.
Bars show pages published; lines show estimated organic traffic (based on typical long-tail ranking timelines). Quarterly's front-load means traffic compounds about one month ahead of monthly — and the gap holds all the way through.
GMB is a one-and-done job — once it's built out properly it keeps working. Buy it as a standalone $500 fix, or get it included free with any SEO retainer at $1,000/month or above.
Full GBP build, by hand, in one go:
No deliverables you don't understand, no monthly "we did stuff" emails. Here's the actual flow.
Week 1. We look at what's on your site already, work out which pages you're missing, and rank them by which will move the needle fastest. First pages start going live by end of week 2.
Week 2 onwards. We write the pages, build them into your site, add the schema markup and internal links. You approve nothing — we just ship — but everything's editable later if you spot an error.
From month 1. You get a written report each month showing what was published, what ranked, and how traffic moved. We swap our focus to the terms that are gaining and double down.
Realistic answer: long-tail suburb terms start ranking in 6–10 weeks. Head terms ("electrician sydney") take 4–9 months depending on your competition. Anyone promising a #1 in 30 days is either lying or about to get you penalised.
For the monthly SEO retainer, yes — we only run it on sites we host, because every page we publish has to go straight into your site without back-and-forth. The one-off $500 GBP setup is the exception — that lives on Google, so we can do it for anyone. If you've got something different in mind, email us and we'll see what works.
Cancel monthly any time, no questions. Quarterly retainers run their 3-month term. You keep every page we built — they're on your site, not behind a paywall.
SEO front-loaded beats SEO drip-fed. The faster we get pages indexed early, the sooner Google starts trusting your domain, the sooner you rank. Quarterly customers commit upfront, so we invest extra effort in month one and the whole runway compounds faster.
Absolutely. The $500 GBP setup stands on its own — many trades will see a measurable lift in calls from local-pack alone, even without the recurring page work. The other direction works too: if you take an SEO retainer at $1,000/month or above, the GBP setup is bundled in free.
The pages are written by us, drawing from a phone interview with you about each service or suburb. We use AI as a research assistant the same way you'd use Google — never as a writer.
A page = one URL, ~600–1200 words, with images, internal links, and schema. If you need more than 15/month (rare), email us — we'll quote a custom retainer.
Sign up and we'll have the first batch of pages live within the week. Prefer to chat first? Email us — no calls, no sales pitch.
Start your SEO retainer →